How I Plan a Trip to Europe Using Instagram

This will be a short yet insightful post for most people. As most of my readers know by now, finding the most ‘instagrammable’ places is always on my check list when I travel to Europe. But how do I do it? Using Instagram of course! Here’s how I plan a trip to Europe using Instagram.

Why I use Instagram

If you want to find the most instagrammable places, then using Instagram is a great start. One thing that really draws me to using Instagram is the creative element. There are loads of content creators and creatives on Instagram uploading content from all over the world.

I like to think of the curated photos I see on Instagram as a representation of what could be. In other words, It’s the best way for me to get a picture in my head of how my photos would turn out, should I decide to visit Cafe Whatever. Why is that so? Because with Instagram, I’m literally looking through hundreds of other creative people’s photos; people who are photographers just like me.

This is exactly why I don’t like using Yelp or TripAdvisor to plan out my content through instagrammable places. Those things are great for review-based visits, but the photos are always god awful on those websites. There would be no way to get an accurate representation of the potential of a place.

So hopefully it makes a bit more sense now why I choose Instagram.

How I use Instagram

I use Collections. You were probably hoping for some huge secret, but nope! I freaking adore the collections feature on Instagram. It is seriously the best way to curate instagrammable places via Instagram. The organization function is incredible (though hopefully Instagram improves upon it one day). For now, it works!

Here’s what some of my Collections currently look like. This includes places I want to visit, and places I visit often:

As you can see, I have them all labeled by city or by country. For my upcoming day in London, I started a Shoreditch Collection as that’s where I’ll be staying, and I’ve been able to find sooo many goodies there! It’s quite easy to break them out this way. Hopefully soon Instagram will allow you to create folders inside a Collection.

Here’s the quick step-by-step process of how I curate instagrammable places:

  1. I start curating photos about 2-3 months out from my leave date.
  2. First, I create a Collection on Instagram and name it accordingly.
  3. Then, I search hashtags of interest, like #london or #londoncoffee. Once I see the results, I pay close attention to what the top nine photos are. If I like any of them, I go to their feed.
  4. Next, I repeat this step with places (e.g. London, Shoreditch, etc.). If I don’t like what I see in the top nine photos, then I’ll start scrolling through the rest.
  5. I save any instagrammable places I come across to my Collection. Once I come across a place I love, I search for it by itself, and then that leads me to more excellent photos!
  6. During all of this, I am also discovering popular instagrammers in that area. I usually give them a follow, so then for the next few months I’m able to see where they go and what they post.

Cool, right? And super simple! Instagram is definitely the most underrated search engine. The Collections feature is fairly new, so I assume you’re wondering what I did before that? SCREENSHOTS. Lots and lots of screenshots. Hopefully this post gave you a little glimpse of how I operate and how I find amazing places when I travel to Europe. And I hope you use this method on your next trip!

Do you use Collections?

Already organized as f*ck, and want to know how to take excellent photos instead? Try this post


    1. Thanks lady! Yeah I love that it’s all creative people taking photos, so you can get such a good idea of a place. Vs like Bob Smith from TripAdvisor lol.

  1. AH I did the exact same thing for my last trip to Europe and it was SOOO useful! It made finding all these spots fun, and not a chore.
    I was pretty proud of how much we were able to capture. Although, you never can truly cross off all the pretty places, especially in Europe.
    My file for “next trip” is pretty big already!

    Great post – thank you for sharing 🙂

  2. Loved this dear! This is exactly how I do it as well. Since Instagram has started this SAVE and SAVE TO COLLECTION feature, have been using it non-stop! It’s definitely such a good way to find spots which are instagrammable and mostly, these are the prettiest places in the city – even though they might be hidden in a little street XY. This feature made my recent Paris trip even more worth it!
    Can’t wait to see your next travel pics dear!
    xx, Carmen –

    1. Haha, that’s what I used to use! I would have so many on my phone and it was so hard to organize them! Hope you like this new method. 😉

  3. Oh wow, you just showed me how to sort out my saved photos into collections. I honestly didn’t know about Collection, now it’s pretty easy to view those ones that I love looking at all the time. I also use Instagram to know the most scenic spots in a certain place, that’s what I did before I went to US. It is really helpful and visual that’s why I love Instagram. Thanks for sharing, have a fun weekend Emily!

  4. This is such a great idea! I’m planning to go back to Taipei soon to visit family, and even though I grew up there, I’ve never really explored the city on my own so I’m going to use your method to curate a list of places to visit! I use collections for general photo inspirations and product wishlists, but now i’ll be adding location inspirations as well. Thanks for sharing!

    Jenny | Geeky Posh

    1. Yay!! So glad you liked the method and will use it! I’m surprised by the number of people who are finding this post helpful. Awesome!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.