With big name brands really starting to shine on Instagram, it’s time I mention my favorite travel brands you should be following. From beautiful feeds to interesting concepts and collaborations, these travel brand Instagrams really shine over all the rest. Here are 9 travel brands you should be following on Instagram, right now…
Airbnb has really been perfecting their brand and their storytelling over the last few years. What I love most are their captions that feature city tips, beautiful homes, and people. They really pull on your heart strings by showcasing people from all over the world, and in turn, they help businesses to thrive. Through their Instagram, you can feel that Airbnb truly has a passion for the travel community.
Away is the king of utilizing customer-generated content. With their cute and thoughtful suitcases and travel bags, it’s no wonder they have so much user content to saturate their feed with. Everyone loves Away and their Instagram is a true reflection of their customers. They are super creative with Instagram Stories too, creating interesting and inspiring narratives that easily suck you in!
Black & Abroad
Black & Abroad has been an instant favorite of mine since I discovered them a few months ago. They have the coolest logo and they aren’t shy about featuring their favorite travelers. Dedicated to ‘exploring, embracing, and empowering’, this company has created an amazing culture around international black travel on their Instagram. They feature Instagrammers who dish on the best local spots, most of whom are featured in their Black & Abroad signature t-shirts and hats.
Conde Nast Traveler (Traveller)
The CN Traveler and Conde Nast Traveller Instagrams are top notch. They are the best Instagrams to follow if you’re looking for the insider scoop on lesser known places. They have the cutest captions that always make you laugh or leave you learning something new. Most of the time their captions are super detailed so you feel like you just transported. If you’re wanting to discover new places off the beaten path, then they are a must follow.
The Olympus Kameras Instagram account is stunning. One of my favorite things is how they creatively feature their cameras and their photographers in their photos, while other camera accounts just showing stunning images. They also do a lot of collaborative work with some of the world’s top photographers and Instagrammers. Their Instagram really makes you feel like you’re part of an exclusive adventure club (minus the altitude sickness).
Soho House has always been known for having one of the best Instagram accounts among hotel chains. There’s not much to say, except that they just get it. They were clearly trained by the best! The complete opposite of Away, they tend to create a lot of their own content which is commendable and almost hard to believe. The quality of their Instagram is fantastic and they never skip a beat!
The Hoxton is another small hotel chain that’s really put their Instagram game on the map as of recently. In contrast to the Soho House, they tend to repost a lot of their customer’s content. I mean, it’s hard not to when you have beautifully designed hotels all over the world. If you’re in to retro interiors and overall gorgeous spaces and tile work, then you need to follow The Hoxton on Instagram. They also post regularly about their workshops and special events, so you never miss a thing.
TSA might not be a ‘travel brand’ exactly, but I think they’ve unknowingly created their own brand through Instagram. The TSA Instagram feed is seriously hilarious and so fun to follow! They post all kinds of crazy photos showcasing the things people try to bring on planes, accompanied by the occasional police dog (d’awww). Following TSA has been full of good laughs. Their captions are really something too.
You didn’t think I’d give up the opportunity to plug my own brand, did you? Honestly, I am obsessed with the way Vorjou’s feed is turning out. We post mostly user-generated content, with the occasional fun and cheeky copy block. Vorjou is really just an extension of Coat + Coffee, where I never take myself too seriously! So, if you’re looking for the scoop on the most Instagrammable sights and restaurants to complete your vacation, then you’ll want to follow Vorjou. Pssst, we’re launching soon!
Do you follow any of these brands? What’s your favorite brand on Instagram at the moment (doesn’t have to be travel)?